Health Warnings on Food Adverts
The French health authorities, it would appear, are becoming concerned with the potential rise in childhood obesity levels and are introducing a warning system on food advertising.
The message is to be: ‘Less fat, less sugar, less salt’.
So the idea that French people never get fat because they appreciate and savour their food is maybe a myth, or at least, a thing of the past.
I know in my experience of visiting France for the past 25 years, that the shops are now full of ready-made meals and the usual stuff that we buy here in Britain. I can remember when we couldn’t buy mince, we had to pick the steak and get the butcher to ‘hache’ it for us!
And in one year, France (Lot et Garonne anyway) cottoned on to roundabouts and McDonalds. We went home in the September and the next visit, Easter the following year, there were roundabouts and associated McDonalds all over the place. I’m talking maybe 4 or 5 years ago.
And don’t get me started on Ikea!
Forget getting sentimental/maudlin about the loss of the local High Street and it’s individuality and uniqueness, we’re talking whole country’s here, disappearing into commercial sameness and uniformity. A national landscape, not shaped by geography but by commercialism.
This seems a long way from warnings on food advertisements, but I’m sure there is a connection somewhere!
It may be that the said Health authorities have taken a look at the state of the neighbouring British childrens’ health and decided to act before it has gone too far.
Subscribe to BEAUREGARD…The Blog by Email


















